Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, is accelerating its premium growth ambitions with the launch of the all-new Xtreme 160R 4V and refreshed Xtreme 250R. The twin launch marks a significant step in strengthening the Company’s premium motorcycle portfolio, bringing together sharper streetfighter styling, exhilarating performance and advanced rider-focused technology across two key segments.
While the all-new Xtreme 160R 4V expands the appeal of the Xtreme family with a comprehensive redesign and new technology, the refreshed Xtreme 250R builds on its performance credentials with enhanced equipment, refined detailing and greater riding versatility. Together, the two motorcycles reinforce Hero MotoCorp’s commitment to delivering aspirational, technology-led products and accelerating its premiumisation journey.
Speaking on the launch, Anuj Dua, Chief Business Officer – Premium Segment, Hero MotoCorp said, “Premiumisation remains one of the biggest growth opportunities ahead of us and we continue to strengthen our position in this segment through sharper product differentiation and enhanced riding experiences. The Xtreme family is a key pillar of this strategy.
The all-new Xtreme 160R 4V brings the Xtreme DNA to a larger community of young riders as the fastest motorcycle in its segment, with a complete redesign and segment-first cruise control and Panic Brake Alert, while the newly launched Xtreme 250R raises the bar in its segment with Ride-by-wire, four ride modes, traction control, a quickshifter, segment-first cruise control, Tyre Pressure Monitoring System, and the industry’s first Frequency selective damping suspension. Backed by our Hero Premia network of more than 130 stores, these launches reflect our commitment to creating world-class, aspirational products and further strengthening our premium portfolio