India, November 2024: Dove, a global leader in hair care innovation, is all set to unveil its new Scalp+Hair Therapy Density Boost range, with a star focus on the Scalp+Hair Therapy Density Boost Revitalizing Scalp Serum. Developed in collaboration with dermatologists, this advance formula aims to redefine scalp and hair care with a scientific approach to promote density, thickness, and overall hair health
The Density Boost Revitalizing Scalp Serum is Dove’s science-backed solution for achieving visibly fuller, denser hair. Clinically proven to yield 10,000 more strands in just 8 weeks*, the serum penetrates 15 layers deep to strengthen roots and enhance scalp health overnight. Powered by 2.5% Niacinamide and 1.5% Zinc-Peptides, the formula creates a robust foundation for hair growth by fortifying the scalp barrier and revitalizing hair roots. An independent study on Indian hair revealed that 99% of women experienced visible improvement in hair density and thickness within 8 weeks^
Co-created with dermatologists and hair experts, this innovative serum embodies Dove’s commitment to effective scalp care based on the latest scientific insights. Its additional benefits include easy application with a convenient dropper, a calming fragrance for a soothing experience, and zero pillow transfer, making it ideal for overnight use. Staying true to Dove’s clean beauty promise, the serum is formulated without sulfates, parabens, or dyes and is proudly PETA Approved for cruelty-free practices globally.
“Dove’s Scalp+Hair Therapy Density Boost range represents a new era in hair care,” says Sairam Subramanian, Haircare, Vice President, HUL “With an advance formula powered by niacinamide and zinc-peptides, this product offers an effective yet gentle solution for those looking to improve hair density. We’re excited to bring this innovation to consumers who trust Dove for quality, care, and results.”
With Dove’s ongoing dedication to ethical practices and clean formulations, this range is set to become a go-to for individuals seeking an effective, dermatologist-backed approach to denser, healthier hair.
The Dove Scalp+Hair Therapy Density Boost Revitalizing Scalp Serum is available for INR 609 at https://www.nykaa.com/dove-scalp-hair-therapy-density-boost-revitalizing-scalp-serum/p/16892083?se=0
* Basis Independent Clinical study on scalp serum vs baseline, 2024
^Independent clinical study on scalp serum conducted on Indian hair’24.
