New Delhi , February 2025 : Coca-Cola Iconic billion-dollar homegrown brand Thumbs-Up ‘ Dum Hai To Dikha ‘ This Your new ad has been published and is being maximized. Struggling to show And Those who stand up to challenges A powerful call has been given to the youth. This immense For the campaign, the brand has roped in two legends from the world of cinema – Shah Rukh Khan and Allu. Arjun has been brought together. These two icons are ‘ Dum Hai To Dikha ‘ Come Symbolizes challenge and the strong emotions that are a special feature of the thumbs up They are the epitome of the indomitable Urmi who reflects .
Many thumbs up with its distinctive taste and guaranteed thunder Decades Steel Strong and It is considered a symbol of perseverance and those who dare to risk everything. The first choice has become a Thums Up. It is not just a drink, but a soulmate for those who never give up. With ‘ Dum Hai Toh Dikha ‘ , the brand is further highlighting this legacy of Thums Up and encouraging today’s generation to take bold steps and rule every moment.
Coca Cola India and the sparkling flavors of Southeast Asia Sumeli Chatterjee, category head of the department, said , “ Thumbs Apne has praised those who stand up with courage in times of need , those who show their strength through their actions . In ‘’ Dum Hai To Dikha ’’ We are taking this belief even further and encouraging people to take the initiative and Inspiring you to show your true strength. Shahrukh Khan and Allu Arjun together This ad campaign has become even more special with the arrival of both icons of determination and “They are the epitome of strength , the qualities that Thumbs Up represents, and that’s why this collaboration is the perfect combination. “
Allu Arjun said , “ Associating with Thums Up has been an extraordinary experience. This ad resonates deeply with my values of boldly pursuing your own path and proving your worth. It is very special for me to be associated with Shah Rukh Khan to inspire this generation to face challenges fearlessly. ”
Shahrukh Khan said , “ I have always believed that standing tall in the face of adversity is true strength . For years, the thumbs up has been a symbol of this and this belief has been embodied in a very powerful way in ‘ Dum Hai Toh Dikha ’ . I am excited to be a part of this thunderous journey with Allu Arjun. ”
Comprehensively provided The campaign is moving forward vigorously with an integrated experience and as its next part More adventurous packs and eye-catching digital platforms are also set to be launched. Daring Keeping its advertising legacy alive, Thums Up continues to redefine storytelling. will remain and shape this brand into a compelling and inspiring cultural concept. Yes.