- Maharashtra, home to over 2 lakh sellers on Amazon.in, is witnessing strong momentum with a 75% year-on-year growth in new seller registrations
- The fee waiver is expected to significantly reduce the cost of selling, enabling broader participation and growth
- Home décor, kitchen essentials, and personal care appliances emerge as top-performing categories from the state
Mumbai, April 2, 2026: Home to over 2 lakh sellers on Amazon.in, Maharashtra is witnessing strong momentum with a 75% year-on-year growth in new seller registrations, reflecting rising adoption. Building on this, Amazon has expanded its zero-referral fee coverage more than 10x from 1.2 crore products in 2025 to over 12.5 crore enabling sellers to benefit across everyday categories such as fashion,
home, kitchen, and electronics accessories. The zero referral fees on products priced under ₹1,000, along with a 20% reduction in Easy Ship fees for products below ₹300, are already delivering impact, helping sellers save up to 70% in total fees and reinvest in selection, pricing, and customer acquisition. Reinforcing its long-term commitment, Amazon has also announced plans to invest over $35 billion in
India by 2030 building on nearly $40 billion already invested with a focus on business expansion and three strategic pillars: AI-driven digitization, export growth, and job creation.
Vikram Deshpande, Director – Product Management, Amazon India, said, “Within two weeks of the fee revision, we’ve seen strong traction from sellers across Maharashtra. Sellers in cities such as Pune, Nagpur, Nashik and Mumbai amongst others are already expanding their product listings and reinvesting savings back into their businesses. Beyond fee reductions, our focus is on enabling long-
term, sustainable growth through simpler onboarding, lower cost structures, and tools that help sellers make smarter business decisions. From AI-powered insights that identify new opportunities to demand-generation programs that help scale, we are committed to supporting sellers across Maharashtra in building resilient and competitive businesses.”
Speaking about the goodness of the fee change, Siddharth Jain, Co-founder & COO – Heelium and a seller on Amazon.in said, “Since our first order on Amazon in 2017 to scaling to multi-crore monthly revenue, the marketplace has been central to Heelium’s growth journey. As a bootstrapped startup, cash flow is critical, and the zero-referral fee on products below ₹1000 is a strong enabler. It allows us to reinvest more aggressively into scaling the business and launching new products. Amazon continues to be a key partner in our growth journey.”
Amazon is enabling sellers to translate cost savings into growth by simplifying every stage of the journey from onboarding to scaling. Sellers can pass on these savings to customers through sharper pricing—driving demand and improving conversions by using tools like Automate Pricing alongside demand-generation levers such as deals, coupons, and Buy 2 Get 1. At the same time, savings can be
reinvested into growth through tools such as Seller Assistant, Amazon’s GenAI-powered copilot for real-time guidance across pricing, listings, ads, fulfilment, and compliance; AI-powered listing tools for faster content creation; and Product Opportunity Explorer for identifying high-potential products using real customer insights. Amazon Ads offers easy, AI-powered, and scalable advertising solutions
from adaptive campaigns and prepaid wallets to streaming TV and creative automation enabling businesses of all sizes to efficiently reach customers, measure impact, and grow with confidence.
Structured programs such as Seller University, Seller Connect, and the New Seller Learning Path provide ongoing training, while initiatives like the Mega Selection Seller Rewards Program support sellers in scaling from local markets to customers across India.
Furthermore, Amazon’s investments in infrastructure enable a fast and reliable delivery experience for customers across India. Over the years, Amazon has invested in creating a robust fulfilment and delivery infrastructure in Maharashtra. Today it has 8 Fulfilment centres and 6 Sortation centres in the state. Additionally, it has close to 220 Amazon-owned and Partner Delivery Stations and around 3500 ‘I
Have Space’ stores.
With 50% year-on-year growth in new sellers joining Amazon.in across India, including strong momentum from Maharashtra, Amazon continues to see sustained expansion of its seller base. Together, these interventions are helping sellers across improve selection, enhance price competitiveness, and scale more efficiently in the digital economy.
For more details on the updated fees, please click here