Aims to transform 5 million people to lead a healthier life in the next 5 years
New Delhi, 5th December ’24 – As modern life becomes increasingly demanding, the focus on holistic health and wellbeing continues to grow to maintain balance in overall quality of life. Towards this, Amway India, one of the leading companies supporting health and wellbeing, has reinforced its commitment to paving the way for a healthier India with an ambitious goal of transforming 5 million lives in the next 5 years, prioritizing healthspan over lifespan. The company aims to achieve this goal that is aligned with the Government of India’s Swasth Bharat initiative by empowering its distributors as passionate change evangelists to guide individuals toward optimal wellness through need-based, science-backed recommendations and world-class quality products.
Rajneesh Chopra, Managing Director, Amway India, said, “With over 65 years of global operations and the strength of our 90-year-old legacy brand, Nutrilite, that stands as a pillar of excellence, Amway is well placed to serve the nation like never before. India today needs a holistic approach to health and wellbeing with nutrition at its core and with a ‘health-first’ approach we at Amway India are consistently striving to foster a culture of proactive health management. Our seed-to-supplement philosophy supported by 6000 acres of owned organic farmlands globally plus 20 Nutricert partner farms in India gives us the confidence to deliver high-quality products. This is further backed by a dedicated science and innovation team, passionately committed to driving change through holistic, science-backed products and recommendations. Our aim is to empower individuals to embark on a transformative journey, embrace healthier habits, and ultimately help enhance their healthspan, catalyzing positive change nationwide. Our recent global investment of USD 4 million in the R&D labs in India reflects our commitment to India market and its potential. We also collaborate with government bodies, health professionals, researchers, and communities to build and strengthen the holistic wellness ecosystem. Through mindful living and collective health, we pave the way for a healthier nation, embodying Amway for India, India for Amway”.
According to the Indian Council of Medical Research (ICMR), 56.4% of the disease burden in India is due to unhealthy diets[1], underscoring the need for better understanding of nutrition. Drawing on decades of expertise in nutrition, health and wellbeing, Amway is committed to inspiring people to embrace a healthy way of life.By empowering individuals with practical nutritional knowledge, Amway is enabling them to make informed choices that support individual wellness goals. Amway’s community of more than 800 scientists and professionals globally are dedicated to developing and delivering innovative world-class products, resulting in more than 750 global patents and more expected, which reflects its focus on continuous innovation. By focusing on consumer needs and preferences, the company continues to drive innovation that will help people live better, healthier lives.
Furthermore, the company is committed to empowering its 5.5 lakh+ active distributors to become change evangelists to foster health and wellbeing communities building a collective movement toward better living. As part of this, Amway conducts more than 25,000 training sessions annually for its distributors and their customers. Amway India firmly believes that the collective efforts to inspire people to embrace healthy habits today will create a solid foundation for improved healthspan, ultimately paving the way to building a healthier nation.