13th April, 2026, National: As temperatures continue to climb year after year, staying cool is no longer just about comfort, it is becoming a daily challenge for millions of households across India. Against this backdrop, Berger Paints India Ltd., the country’s second-largest paint company and a leader in protective coatings, has introduced a more intuitive and immersive way to tackle rising heat through its Home Cooling Paints Range. This is supported by a nationwide campaign, Garmi Gone, Thandak On’, which promotes smarter and more energy-efficient ways of living.
Recognizing that a significant amount of heat enters homes through walls, roofs, and structural openings, Berger Paints’ Home Cooling range offers a practical solution through innovative products such as Berger Anti Dustt Kool and Berger Roof Kool & Seal, which are designed to reduce heat absorption across walls and rooftops. The range also includes Berger Tank Kool, which addresses an often-overlooked source of heat—black synthetic water tanks that tend to overheat during peak summers. Together, the range provides a holistic approach to lowering indoor temperatures at the source.
At the heart of the campaign lies a simple but powerful idea, smarter cooling must go beyond air conditioning. By addressing heat ingress at its origin, Berger Paints is positioning its solutions as not only effective and accessible, but also as a more sustainable alternative to energy-intensive cooling methods. The solutions can help reduce surface and ambient temperatures by up to 10°C, making them especially relevant for heat-prone regions and cost-conscious households.