India’s leading radio network partners with Hockey India League to amplify the reach of #IndiaKaGame across the nation
New Delhi, 3rd December 2024: BIG FM, one of India’s leading radio networks, has proudly partnered with the Hockey India League (HIL) as the Official Radio Partner for the 2024-25 season. This collaboration aims to bring hockey closer to millions of fans and ensure that #IndiaKaGame echoes across every corner of the nation.
The much-anticipated Hockey India League kicks off on 28th December 2024, featuring an exciting lineup of eight men’s teams and four women’s teams competing in Rourkela and Ranchi. Notably, this season also marks the debut of the Women’s Hockey India League, reinforcing Hockey India’s commitment to inclusivity and the empowerment of women in sports.
Sunil Kumaran, COO, BIG FM shared, “BIG FM is proud to partner with the Hockey India League in celebrating and promoting India’s rich hockey heritage. Hockey holds a special place in the hearts of millions, and this collaboration reflects our commitment to spreading awareness about the sport’s legacy and significance. Together, we aim to shine a spotlight on hockey’s incredible journey and inspire a deeper appreciation for the sport across the country.”
Sharing his thoughts on the collaboration, Dr. Dilip Tirkey, Chairperson of the Hockey India League (HIL) Governing Committee, said, “Radio has a unique ability to connect with people in the remotest corners of the country, making it the perfect medium to promote hockey. With BIG FM’s engaging content and nationwide reach, we aim to make hockey a household conversation. This partnership will spark excitement across India and bring more fans closer to IndiaKaGame. Together, we’re confident of taking the Hockey India League to new heights of popularity.”
Bhola Nath Singh, Member of the HIL Governing Committee, added, “BIG FM’s captivating narrative style and broad reach make it an ideal partner to grow hockey’s fanbase. Through this association, we aim to unite the country in support of IndiaKaGame and inspire millions to cheer for our national sport.”
The 2024-25 Hockey India League is set to be a game-changer and this partnership will make hockey accessible on every platform, whether on television, digital, or radio. With BIG FM, listeners can stay tuned to every match and cheer for their favourite teams and players.