Bold Care captured a substantial market share in the condoms and lubricants categories, with 26% and 23%, respectively.
Mumbai, 13th December 2024: Bold Care, India’s leading sexual health and wellness brand, has achieved remarkable market success, securing the second position across key categories in Blinkit’s 2024 Sexual Wellness Report. This achievement reinforces Bold Care’s commitment to sexual wellness conversations and providing accessible healthcare solutions.
The comprehensive report highlights Bold Care’s strong market presence across multiple segments. The brand has emerged as the second-largest player in the condoms category with a substantial 26% revenue market share while also securing second position in the lubricants segment with 23% market share, particularly driven by their innovative water-based edible lubricants. The report further reveals Bold Care’s consistent performance across regions, maintaining top-three rankings in key markets nationwide, including Delhi-NCR, Mumbai, Pune, Bangalore and Chennai.
The brand’s performance in the Blinkit report demonstrates the growing acceptance and demand for sexual wellness products in India, particularly among the digital-first consumer base. Bold Care’s success can be attributed to its understanding of Indian consumers’ needs and its commitment to providing high-quality, accessible wellness solutions.
