Mumbai, 26th November 2024: Capri Global Capital Ltd (Capri Loans), a leading non-banking financial company, has launched an AI-powered WhatsApp Chatbot to enhance the gold loan experience of its customers. This innovative tool integrates secure payment features, enabling users to manage their gold loan accounts and make payments seamlessly via WhatsApp, offering convenience and efficiency at the forefront and removing the need for branch visits.
Designed to simplify gold loan servicing for the active loan holders, it offers a range of features, including access to personalized loan statements, foreclosure values, interest dues, and pledged document details—all on a single, user-friendly platform. Available 24X7, the chatbot provides real-time assistance and personalized support, addressing the unique needs of gold loan clients, over 60% of whom have multiple accounts. Currently, this service is available in English, but soon Capri Loans plans to launch in many other regional languages.
Commenting on the launch, Ravish Gupta – Business Head (Gold Loans), of Capri Global Capital Ltd said, “The WhatsApp Chatbot is another transformative step in our digital journey, designed to empower gold loan customers with intuitive, accessible, and secure loan management. This innovation reflects our focus on transparency and efficiency while promoting financial inclusion through technology. By integrating advanced tools like this chatbot, we aim to elevate customer engagement and set new benchmarks for user-friendly financial solutions.”
The tool is set to deliver substantial benefits, including a marked improvement in service turnaround time (TAT) by around 50%, streamline processes with reduced paperwork, and an enhanced user experience that overcomes traditional service barriers.
The launch reflects Capri Global’s commitment to leveraging technology to redefine customer engagement, break down traditional service barriers for elevating customer convenience and satisfaction.