New Delhi, 31 July,2025: The months of Shravan (July-August) are celebrated in the regions of Uttar Pradesh, Uttarakhand, Bihar and Jharkhand, and are considered a time of cultural vibrancy and social harmony. All through Shravan, Coca-Cola India supported several commuters and travelers with availability of its beverages. Along with its bottling partners, the company deployed its diverse portfolio of beverages providing refreshment at key hydration and rest points along major routes. Commuters travel several kilometers every day on foot and require adequate facilities during the duration of their travel. Coca-Cola provided rest areas, comfort packages, changing facilities equipped with shower, mist areas and giant mist bottles to give respite during walking, and seating places offering rejuvenation, allowing commuters to physically recover during their journey.
Coca-Cola focused on key locations across Uttar Pradesh, Uttarakhand, Bihar and Jharkhand, boosting the local economy by supporting distributors and retail outlets in high-traffic areas. Vendors at dhabas were provided with 4, 6, and 10 door coolers, enabling them to serve chilled beverages to travelers and helped increase their income opportunities. By driving footfall and enhancing consumer experience, the company and its bottling partners helped strengthen local businesses and reinforce their connection to the regional retail ecosystem.
Sundeep Bajoria, Vice President, India Operations Coca-Cola India, said, “At Coca-Cola India, we aim to deliver hydration with purpose by making our beverages accessible at the right moments and in the right places. Scaled availability is not just about reach, it’s about enabling everyday convenience and supporting local economies. This initiative is a reflection of our commitment to being meaningfully present in the lives of consumers, made possible through the strength of our bottling network and the dedication of our on-ground teams.”