Author: Yuvraj Shidhaye, Founder and Director, TreadBinary, a TechCon
In the modern technology-driven world, data is nothing short of the lifeblood for each and
every individual and small and big businesses offering personalised marketing. But the number
of marketing calls, spam messages, and emails has begun to skyrocket over the last few years.
According to a survey, 60% of Indians get at least three spam marketing calls per day. The users
sat back and wondered how so many spam calls could be pouring in when they hadn’t even
given their contact details to those companies. This has resulted in increasing spam-related
complaints; nearly 1.51 lakh spam-related complaints were registered in October 2024 alone.
This only points towards the fact that these companies exchange user data without the
knowledge of the user, thus requiring the protection of personal data here. Accordingly, the
Digital Personal Data Protection (DPDP) Act is a very big step that has been taken to protect
personal protection.
DPDP Handing the Control Back to the Users
The DPDP Act was enacted to mainly avert breaches of privacy by sharing personal data without
a user’s consent. It envisions a legal regime around data processing with enhanced emphasis on
transparency, accountability, and informed consent in data processing. It aims to give users
total control over their data by allowing them the right to access, rectify, complete, update and
delete their personal information. The Act requires organizations, be they banks, insurance
companies, or any organization collecting consumer data, to act morally and in accordance with
data law. The intentions are mainly to inculcate a culture of compliance and trust and corporate
accountability and data protection to be an integral part of the company’s very DNA.
Implementation: A Step By Step Framework
The Act may be theoretically well-envisaged, but its enforcement would be problematic, given
the procedural challenges. From the industry perspective, compliance, and other disclosures
under this new regime will necessitate industrial expertise. Firstly, organizations should be
graded on the scale and sensitivity of the data being processed. Large organizations handling
sensitive data have to be treated as critical data fiduciaries; therefore, they need sophisticated
and stringent compliance in place. In contrast, for organizations handling non-sensitive data,
the compliance process needs to be simplified.
Data segregation has become a critical process in the rollout. In organizations, there is
employee data and customer data. There must be differentiating processes for dealing with
both the data to keep it confidential and prevent access by unauthorized staff. Employee data, including payroll, health data, and performance data, must have different controls for
confidentiality. Conversely, consumer data, including contact details, purchase history, and
preferences, must be safeguarded by advanced encryption and secure storage systems to keep
it out of abuse.
Simplifying Processes and Policies to Ensure Compliance
According to the provisions of the DPDP Act, companies are mandated to seek from individuals
informed and revocable consent to process their data. Organizations must ensure that users are
made aware of data collection, storage, and use through consent management systems that are
also accessible to the users.
Clear Data Storage and Handling Policies
There must be clear policies on data handling and storage. These would outline the purpose of
data collection and the duration for which they will store particular data. Once the purpose has
been fulfilled, arrangements must be made for secure destruction of data that will be compliant
with the law and safeguard the user’s privacy.
Security Fortified with Transparency
Security is still the core of compliance. The organisations under the DPDP Act must employ
strong safeguards against data breaches or unauthorized access. In the event of a data breach,
a company must notify the Data Protection Board and inform the individuals involved in the
interest of accountability, transparency, and good faith.
Leveraging Technology to Improve Security
To provide security to the best of their ability, companies must incorporate technology
solutions that provide encryption and anonymisation to protect sensitive data. Besides, role-
based access control further minimises the scope of information abuse by rogue entities.
Effective Grievance Handling Mechanism
The act also mandates that all companies dealing with consumer data should establish effective
grievance redressal mechanisms where the user can report their privacy issues. Periodically,
businesses must review the data protection impact to assess the risk and potential mitigants.
Conclusions
The new data protection regime comes as a strong measure to prevent the rampant misuse of
the user’s data in India. Although the execution of the act appears to be a tough nut to crack, it
brings an opportunity for organisations to not just revamp but also strengthen their data security infrastructure by leveraging modern technology solutions. A delicate balance of
protecting the rights of the individual and facilitating innovation while fostering trust in data-
driven operations is a basic mandate of the DPDP Act. The milestone legislation is a reassertion
that India is serious and is giving due importance to the protection of personal information
while building the digital economy.