New Delhi, 17th December 2024: Kia India, one of the nation’s fastest-growing premium car makers, has taken a significant step toward a greener future by launching an initiative that promotes sustainable mobility. In line with its commitment to reducing environmental impact, the company is introducing a Scrappage Incentive Program, offering substantial benefits to customers who opt to scrap their old vehicles.
This initiative allows customers to trade in or scrap their old cars, regardless of make or model, in exchange for a brand-new Kia. The program offers incentives across Kia’s entire lineup, making it more affordable than ever to drive a new, feature rich vehicle with lower emissions.
By offering the ‘Scrappage Incentive’ against the certificate of deposit, Kia India encourages responsible vehicle recycling while making it easier for customers to upgrade to the latest clean and advanced automotive technology. The initiative provides 1.5% or Rs.20,000 (whichever is less) as an incentive on the ex-showroom price of any Kia vehicle purchased when customers trade-in or scrap their old car.
Mr. Hardeep Singh Brar, Senior Vice-President of Sales & Marketing at Kia India, shared his thoughts on the program, “At Kia, we have always been committed to supporting clean, sustainable mobility solutions. This scrappage incentive initiative is not only aligned with the government’s scrappage mandate but also reflects our dedication to empowering customers to make environmentally responsible choices. We are proud to assist our customers in transitioning to more efficient, lower-emission vehicles while also encouraging the eco-friendly recycling of old cars.”
With this initiative, Kia India is reinforcing its position as a leader in promoting sustainable practices within the automotive industry, helping to pave the way for a cleaner, greener future.