India, 15 December 2025 – Malaysia Airlines has successfully concluded the second chapter of its India Mall Activation Tour with a three-day showcase at Sarath City Capital Mall, Hyderabad, held from 28 to 30 November 2025. Following on the strong momentum from the opening activation in Mumbai, the Hyderabad edition further strengthened the airline’s presence in one of its fastest-growing international markets through immersive brand experiences, destination insights, and attractive travel promotions.
Designed as a multi-city engagement, the Malaysia Airlines Mall Activation Tour aims to deepen the airline’s connection with Indian travellers by bringing Malaysian Hospitality to key cities across the country. Through interactive zones and personalised consultations, visitors were able to explore holiday possibilities to Malaysia and beyond, supported by the airline’s extensive global network via Kuala Lumpur.
The Hyderabad showcase recorded an impressive turnout of visitors across all three days. Families, aviation enthusiasts, holiday planners, and young travellers engaged with interactive zones, destination booths, and travel partner desks. On-ground participation from leading travel partners, including Akbar Holidays, Riya Tours & Travels, SOTC, Thomas Cook, and Kesari Tours, further enriched the event, offering visitors a comprehensive selection of holiday packages and travel options.
Dersenish Aresandiran, Chief Commercial Officer of Airline Business from Malaysia Aviation Group (MAG), said, “Our presence in Hyderabad reaffirmed the strong potential of India as an outbound travel market. The enthusiasm we witnessed reflects a growing desire among travellers to explore newer experiences supported by convenience and value. Through these initiatives, we look forward to connecting with more travellers across India and welcoming them onboard to experience our Malaysian Hospitality while discovering Malaysia and beyond.”
The Hyderabad activation also featured an array of engaging activity stations and photo opportunities for visitors of all ages. Families were particularly drawn to the LEGOLAND® zone, which hosted an exciting “Build & Race” challenge where young creators designed and raced their own LEGO® Ferrari models across three speed-building sessions. Winners from each round walked away with special rewards, making the activity a standout highlight for children and parents alike.
Football fans were equally thrilled by the Manchester United-themed engagement zone, which brought the spirit of the iconic club to life through interactive activities, photo ops, and exclusive fan experiences. Leveraging its position as the Official Commercial Airline Partner of Manchester United, Malaysia Airlines brought the partnership to life on the ground, creating an engaging and authentic experience for visitors.
Over the three days, visitors enjoyed special giveaways, exclusive promotions, and memorable interactions, making travel planning both inspiring and enjoyable. Malaysia Airlines’ successful Hyderabad showcase reinforced its commitment to engaging with the Indian market and creating meaningful, interactive opportunities for travellers to discover new destinations.
Travellers can look forward to a series of engaging showcases and exclusive year-end offers as the Malaysia Airlines Mall Activation Tour continues across India. The upcoming stops include:
- Phoenix Mall of Asia, Bangalore (5–7 December 2025)
- Ambience Mall, Gurugram, Delhi (12–14 December 2025)
- South City Mall, Kolkata (19–21 December 2025)
Across these cities, visitors can look forward to thoughtfully curated brand experiences, interactive activities, attractive giveaways, and opportunities to secure exclusive travel deals—making it the perfect moment to plan their next journey with Malaysia Airlines.