Mercedes-Benz launches the new Mercedes-AMG C 63 S E

PERFORMANCE: World’s most powerful four-cylinder engine with Performance hybrid technology from Formula 1TM

We are thrilled to announce today, the launch of the highly exclusive performance car, Mercedes-AMG C 63 S E PERFORMANCE. This sportscar represents a powerful combination of cutting-edge hybrid technology and dynamic performance, setting a new standard for high-performance sedans.

In addition, we are also making some important announcements on our footprint expansion and the ‘Retail of the Future’ completing 3 years in India. Enclosed below key highlights:

• Mercedes-Benz inaugurates a state-of-art luxury 3S facility in Delhi NCR-NOIDA with its long-standing partner Silver Arrows. 3 more outlets in Delhi NCR in the next 30 days.
• Mercedes-Benz has the largest luxury footprint in the Delhi NCR region for any luxury OEM 
• Mercedes-Benz has transformed 18 facilities to international standards in 2024 including 7 new ones and 11 revamped ones into latest luxury format. By end of 2024, 40 outlets of Mercedes-Benz will be transformed into global luxury format
• Mercedes-Benz’s innovative ‘Retail of the Future’ business model successfully completes 3 years in India; 50,000+ cars delivered through this ‘Direct to Customer’ retail model in India

Pune/New Delhi: India’s most desirable luxury carmaker Mercedes-Benz today redefined the luxury performance segment by launching the highly exclusive performance car, Mercedes-AMG C 63 S E PERFORMANCE. This sportscar represents a powerful combination of cutting-edge hybrid technology and dynamic performance, setting a new standard for high-performance sedans. Meant for pure racing enthusiasts with a passion for driving, the AMG C 63 S E PERFORMANCE opens a new chapter in the brand’s rich history of ‘Driving Performance’. The AMG C 63 S E

PERFORMANCE with its fully variable AMG Performance 4MATIC+ all-wheel drive, gets for the first time, an active rear- axle steering.
The Mercedes-AMG C 63 S E PERFORMANCE’s hybrid powertrain merges a 2.0-litre AMG turbo engine with an Electric Drive Unit (EDU) on the rear axle, delivering a scintillating combined output of 500 kW (680 hp) and maximum torque of 1,020 Nm, with a 0-100 kmph sprint of mere 3.4 seconds. This characterizes the Mercedes-AMG C 63 S E PERFORMANCE as the perfect sportscar for the future of ‘Driving Performance’. This innovative setup ensures balanced weight distribution for enhanced driving dynamics and an electric range of 13 kilometres. The car offers cutting-edge technologies, including the fully variable AMG Performance 4MATIC+ all-wheel drive system with ‘Drift Mode’ and active rear-axle steering, both standard for the first time in a C 63. These features, combined with an electrically assisted
exhaust turbocharger, offer rapid torque build-up and exceptional agility, demonstrating that the Performance hybrid drive represents a technological masterpiece that showcases AMG’s high level of expertise.

Distinctive design elements enhance its sporty aesthetic, featuring a bold front fascia. Inside, the luxurious sport seats upholstered in exclusive black nappa leather provide a refined atmosphere, complemented by a sporty AMG Performance steering wheel and illuminated door sill trims. The advanced MBUX infotainment system with head-up display elevates the driving experience.

Silver Arrows – New Luxury Facility in Noida

The Mercedes-Benz Silver Arrows Showroom in Noida marks the latest milestone in the brand’s strong footprint in Delhi NCR. These modern dealerships have become luxury destinations in cities such as Delhi NCR, Chennai, Mumbai, Bangalore, Ahmedabad, Kochi, Pune, Chandigarh, and Coimbatore. Silver Arrows Showroom embodies Mercedes-Benz’s commitment to world-class retail experience, designed to elevate Delhi NCR’s customer experience through a personalized and immersive approach. The luxurious showroom caters to the evolving needs of today’s tech-savvy customers, combining the best of online and offline interactions for a seamless ‘omni-channel’ experience. Silver Arrows showroom features a stylish welcome area where customers are welcomed in an elegantly designed space. The showroom provides diverse consultation spaces including Open, Semi-Private, and Private zones. The ‘Sample Studio’ provides customer with the opportunity to view different paint and upholstery samples under the daylight lamps. The ‘Exclusive Lounge’ is designed to offer an opportunity to experience the fascinating ‘Top End Vehicles’, emphasizing the design elements of clarity, sensuous curve, and refinement.
The ‘Vehicle Handover Area’, designed as a ‘Black Box,’ provides an immersive experience for the emotional moment when customers receive their new car. The Mercedes café also offers specially imported coffee beans for the perfect sip. Additionally, customers can look forward to the introduction of key handover machines imported from Stuttgart, designed to create memorable delivery experiences that celebrate the significant milestone of taking delivery of a Mercedes-Benz.
Associated with Mercedes-Benz since 2013, Silver Arrows has a strong presence in Delhi NCR with showroom and workshop in New Delhi, Noida and Ghaziabad. To cater to the ever-growing demand of Mercedes-Benz vehicles in the Delhi NCR market, Silver Arrows has been steadily increasing its footprint with 5 locations, 64 bays spread over 90,000 sq foot area. Silver Arrows has stayed invested in the market and in the customers, with investment of more than INR 77 crores in the Delhi NCR market. With upcoming state-of-art 2S facility in Gurugram, it aims to cater to the increasing customer base in the market, offering world-class customer experience.