Nestlé House, 10th March 2026: Nestlé Purina, a global leader in pet nutrition, announced the launch of Felix Gravy Lover and Pro Plan Cat in India, strengthening its presence in the rapidly growing cat food segment.
Designed to address the growing need for high quality nutrition and hydration, Felix Gravy Lover offers cats a tasty and nourishing wet food experience. The range delivers highest crude protein levels in the category. Felix Gravy is now available in four variants – Chicken, Salmon, Tuna and Mackerel across leading pet stores and major e commerce platforms at a price point of INR 55 per pouch.
Commenting on the launch, Ms. Pallavi Anand, Head, Purina India, said, “The cat food segment in India is growing a rapid pace, driven by rising cat adoptions and pet parents seeking specialized, science-backed nutrition along with greater variety and taste for their cats. With Felix Gravy and Pro Plan Cat, we are combining great taste along with advanced nutrition and scientific expertise to meet evolving feline needs and power the next phase of category growth in India.”
With the launch of Pro Plan Cat, Purina enters the advanced, science led nutrition segment for cats in India. This range includes Kitten and Adult variants as well as a specialized range including Urinary Care, Hairball control, Indoor and Sterilcat, addressing specific health and lifestyle needs for cats.
The launch is being supported by a robust demand generation plan, including high impact communication built on the brand’s core proposition – So tasty, cats will do anything for Felix! This will be amplified through an influencer led digital campaign to drive awareness and consideration. In addition, the brand will have extensive visibility at the point of sale, ensuring strong in store presence and standout shelf impact.