- The Bespoke AI Refrigerator Series features stylish designs with cutting-edge AI technology. Features like AI Energy Mode, Twin Cooling Plus ™ , Smart Forward and Wi-Fi-enabled SmartThings integration ensure energy efficiency, improved freshness and effortless control over refrigeration functions.
- Available in the 300-litre to 350-litre capacity range, the series comes with Samsung’s 20-year warranty on the digital inverter compressor , ensuring durability and reliability for customers in India.
Gurugram , India – February 14, 2025: Samsung, India’s largest consumer electronics brand, today launched its new Bespoke AI Refrigerator series in 330 litre and 350 litre capacity categories. The new range features attractive designs and diverse storage options along with advanced AI-powered features like AI Energy Mode, AI Home Care and Smart Forward. Designed to meet the unique needs of consumers in India, the series offers a harmonious combination of efficiency , style and innovation.
The new bespoke AI refrigerators feature smart energy management , improved freshness retention and an Active Fresh Filter that eliminates nearly 99.9 percent of harmful bacteria. All these features are housed in a sleek and customizable exterior. With a durable and energy-efficient digital inverter compressor , backed by a 20-year warranty, this series is set to take modern refrigeration to new heights in India.
“Our bespoke AI Refrigerator series offers consumers the perfect balance of technology, design and convenience. From AI-powered energy optimization to innovative cooling and hygiene solutions, the series caters to the holistic lifestyle of families in India. With stylish finishes and features like Smart Forward , AI Home Care , Twin Cooling Plus ™ and Convertible 5-in-1 modes, we aim to empower consumers with appliances that define their everyday living ,” said Gufran Alam, Senior Director, Digital Appliances, Samsung India.
Design , capabilities , price and availability
Available in Real Stainless , Luxe Black , Elegant Inox and Black Matte, these refrigerators are designed to seamlessly integrate into contemporary home interiors in 330 litre and 350 litre capacities, catering to the needs of diverse families. These refrigerators are available across leading retail stores, e-commerce platforms and Samsung’s official website.
AI Energy Mode:
AI Energy Mode uses advanced AI algorithms to optimize energy consumption by analyzing the refrigerator’s usage patterns. This intelligent system recognizes peak and low usage times , adjusting energy requirements to save nearly 100 percent energy. It not only ensures savings for households by reducing unnecessary energy consumption, but also supports sustainable living by reducing carbon footprints. This feature is especially beneficial for environmentally conscious consumers who strive to balance efficiency with responsibility.
SmartThings Home Care:
SmartThings Home Care offers seamless integration of real-time monitoring and diagnostics , ensuring users are operating at peak efficiency. By comparing past and current performance data, this feature identifies potential issues early , reducing waste. It also provides users with proactive maintenance tips through the SmartThings app , ensuring consistent cooling performance while increasing the durability of the refrigerator. This tool further reinforces Samsung’s commitment to convenience and advanced home care solutions.
Smart Forward:
Designed to enhance the interconnected smart home ecosystem, Smart Forward ensures seamless operation by effortlessly transferring tasks between connected devices. For example , in a multi-appliance setup, a refrigerator can communicate with other devices to adjust cooling as needed based on usage. This feature is ideal for users who rely on integrated home automation systems , where it adds convenience and ensures that each device operates in sync for a smarter lifestyle.
Wi-Fi enabled facilities:
Wi-Fi-enabled refrigerators take convenience to a new level , where users can control and monitor their appliances remotely through the SmartThings app. Whether it’s adjusting the temperature , activating Power Cool or Power Freeze modes, or getting notifications about maintenance, users can manage their refrigerator from anywhere. For example , while grocery shopping, users can remotely lower the temperature to store perishable items quickly after arriving home. This feature further enhances modern convenience for dynamic lifestyles.
Convertible 5-in-1 Modes:
Convertible 5-in-1 modes offer unparalleled versatility , making these refrigerators suitable for the diverse needs of families in India. Five modes – Normal , Seasonal , Extra Freeze , Vacation and Home Alone – cater to specific situations. This adaptability ensures customized energy savings and maximum efficiency.
Twin Cooling Plus ™ :
Twin Cooling Plus ™ technology is designed to enhance freshness retention and prevent odor mixing. Using two independent evaporators and fans, it maintains separate cooling environments for the fridge and freezer compartments. This results in double the freshness and nearly 70 percent moisture retention for fruits and vegetables. This feature preserves the natural flavors of stored items while eliminating odors. This feature is a game-changer for families looking for long-lasting freshness and hygienic storage.
Active Fresh Filter+:
The Active Fresh Filter+ system circulates clean and hygienic air inside the refrigerator through advanced activated carbon filtration. This system eliminates nearly 99.99 percent of bacteria and prevents odors , ensuring a healthy and sterile environment for food storage. Additionally , this system continuously disinfects the air and eliminates odors , providing peace of mind to users who prioritize health and hygiene.
Power Cool and Power Freeze:
The Power Cool and Power Freeze functions are designed for quick cooling and freezing needs. Power Cool quickly lowers the fridge temperature , which is ideal for chilling drinks and keeping food fresh. Power Freeze quickly creates ice and freezes food ingredients , making this feature ideal for parties or quick gatherings. Combined , these features provide quick solutions for busy lifestyles that require efficient refrigeration.
Digital Inverter Compressor:
The Digital Inverter Compressor automatically adjusts speed according to cooling demand, providing consistent and energy-efficient cooling. This reduces losses in the refrigerator , as well as reducing noise and energy consumption. With a 20-year warranty, this compressor offers unparalleled durability and reliability , ensuring long-term performance and peace of mind.