Tourism Australia and Air India have today signed a three-year marketing agreement to sustain and
drive the positive trend in Indian visitor arrivals to Australia as Air India expands its presence in the
market.
Under the Memorandum of Understanding (MoU), Tourism Australia and Air India will explore
opportunities to jointly undertake and implement marketing activities to showcase Australia’s world-
class appeal and drive future growth in visitation.
Phillipa Harrison, Managing Director, of Tourism Australia said, “We have seen tremendous growth in
the number of arrivals from India to Australia in recent years and we are keen for arrivals to continue to
track in that direction. Tourism Australia’s agreement with Air India highlights our commitment to
strengthening partnerships and exploring new ways to encourage Indian travellers to plan and book an
Australia holiday. We look forward to working closely with Air India to showcase Australia as a holiday
destination.”
Tourism Australia’s Executive General Manager of Eastern Markets and Aviation, Andrew Hogg said,
“As one of Australia’s valuable tourism markets, India holds immense promise, and we’re excited to
collaborate with Air India to further elevate Australia’s appeal for high-yielding Indian leisure and
business travellers. We aim to sustain growth in visitor numbers from India to Australia while enhancing
travel experiences and connectivity between the two countries.”
Campbell Wilson, Chief Executive Officer & Managing Director, Air India said, “We are excited to
partner with Tourism Australia to facilitate travellers’ experiences of the unique offerings this
destination has to offer. As we broaden our network across the globe, we aim to deepen our presence
in Australia as well.”
Air India currently operates 17 weekly non-stop flights connecting India and Australia. In the year to
August 2024, the airline transported over 170,000 Indian travellers, securing an 18.5% market share and
remains one of the largest carriers of traffic from India to Australia.
About Tourism Australia
Tourism Australia is the Australian Government agency responsible for promoting Australia to the world
as a destination for business and leisure travel. Tourism Australia’s purpose is to increase the economic
benefits of tourism to Australia, and in particular seeking opportunities to grow the overnight annual
expenditure generated by tourism. The organisation is active in around 15 key markets, where it aims to
grow demand for the destination’s tourism experiences by promoting unique attributes which will
entice people to visit. Tourism Australia’s activities include social and digital media, traditional
advertising, public relations and media programs, trade shows and programs for the tourism industry,
consumer promotions, online communications, and consumer research.
For more information visit www.tourism.australia.com | www.facebook.com/seeaustralia
