Mumbai, 11th December 2024: Can a pad truly fit like it’s designed just for you? What if every droplet was absorbed right at the source, with no leaks, no discomfort, and total softness? Whisper, India’s leading feminine hygiene brand, is here to redefine period protection with its latest breakthrough – Whisper Ultra Upto No Gap No Leaks. Featuring the world’s first Curvewear Technology, it is designed to seamlessly fit the contours of a woman’s body, ensuring up to no gaps, no leaks, and a soft, comfortable feel all day long. Whisper Ultra delivers the ultimate protection that moves with you, providing softness and comfort while empowering women to embrace every moment of their day with confidence.
Joining Whisper in this movement, Bollywood actress Ananya Panday has also been announced as the brand ambassador for Whisper Ultra, amplifying the brand’s commitment to provide period protection and experience their periods with confidence and comfort. Through this partnership, Ananya joins Whisper in leading a conversation about the real period problems women/girls go through and how Whisper has created first time in India solutions for it.
To celebrate this game-changing launch, Whisper hosted an exclusive event in Mumbai featuring Ananya and doctor, embryologist, and scientist – Dr. Tanaya Narendra (popularly known as Dr. Cuterus). The duo engaged in a candid conversation about period challenges, the stigma surrounding menstrual health, and how innovation like Curvewear Technology addresses real consumer needs. The event also showcased a live product demonstration, highlighting Whisper’s commitment to delivering superior menstrual hygiene solutions.
Girish Kalyanaraman, Vice President and Category Head – Feminine Care, Procter & Gamble India, said, “At Whisper, innovation is about truly understanding and championing the real needs of women, addressing the everyday challenges they face. Whisper Ultra Upto No Gap No Leaks is more than just a pad; it’s a response to the real period problems women deal with every month—like leaks, discomfort, and the constant worry of protection. Designed by women, for women, we’ve drawn from real insights and conversations with women across India, who’ve shared their frustrations and needs. We understand that period care isn’t one-size-fits-all. That’s why we’ve created a pad that fits the unique contours of a woman’s body, offering a level of comfort and softness that goes beyond protection. Rooted in extensive research, we’ve created a solution that aligns with the dynamic, multifaceted lives of modern women, empowering them to move confidently through every day of their cycle”
Ananya Panday further added, “Joining forces with Whisper is special for me because it’s more than just a brand association— it’s a powerful platform to drive conversations around menstruation. I want the best period solution to help me whether I have my period on a hectic shoot day or on a day off when I am just chilling in my bed. Whisper Ultra isn’t just a pad. With Curvewear Technology which has a unique raised centre to fit your curves, I don’t have to worry about leaks or discomfort. And the top sheet is soooo soft that it keeps me comfortable all day. Period woes are real, and Whisper is now providing a real solution to it.”
The launch is supported by a powerful Video featuring Ananya Panday, where she candidly discusses period challenges and introduces the Whisper Ultra as a real solution. The campaign embodies the brand’s “Real Period, Real Solutions” philosophy, bringing an honest and empowering narrative to understanding what women go through, what they want on their period days and creating solutions tailored for it.
For years, women have shared the common struggle of unexpected leaks and discomfort during their menstrual cycles. With Whisper Ultra’s Curvewear technology, those days are a thing of the past. This first-of-its-kind sanitary pad is meticulously designed to perfectly fit to the contours of a woman’s body, ensuring maximum absorption and comfort while preventing leaks.
What makes this product truly unique are its standout features:
· Curvewear Technology: Designed to fit your body like it was made just for you, this raised middle core eliminates gaps and provides precise protection where it matters most, so you can move with confidence.
· Advanced Absorption System: Combining cotton pulp and magic gel, this system quickly absorbs and locks in moisture, keeping you dry and comfortable throughout the day—no leaks, no worries.
· Soft Top Sheet: Finally, a solution to rashes and discomfort, this ultra-soft surface offers a smooth, gentle feel while delivering unbeatable protection.
· Vibrant New Pack Design: Designed to catch your eye, the bold packaging not only stands out on the shelf but reflects the confidence and energy of modern women.
· Empowering Wrapper Designs: Each wrapper comes with positive, empowering messages that make every use feel uplifting and meaningful, adding a little reminder of strength to your day.
Whisper Ultra Upto No Gap No Leaks is now available across all major retail outlets and e-commerce platforms nationwide, offering women a revolutionary approach to period protection.
