Yokohama India localizes 19-inch premium tires for luxury SUVs
December 11th, 2024, India: Yokohama India today announced the release of Made in India premium 19-inch tires, specially designed for high-end luxury SUVs. Manufactured at Yokohama India’s state-of-the-art facility in Bahadurgarh, Haryana, these tires combine advanced global technology and insights according to the requirements of Indian motorists. This “GLOCAL” approach culminates in creating the ultimate comfort, control, and durability for an unparalleled driving performance.
With the increasing demand for luxury SUVs in India, which saw a 34% year-on-year growth in FY24, these 19-inch tires represent Yokohama’s commitment to meeting the evolving preferences of the premium segment. Designed to complement the performance and sophistication of luxury SUVs, these tires embody our corporate philosophy of celebrating the motoring lifestyle and set a new standard in the premium segment for discerning motorists.
Speaking on the launch, Harinder Singh, CEO, and MD of Yokohama India, said: “The 19-inch Geolandar X-CV tires are a testament to Yokohama’s “GLOCAL” strategy—blending cutting-edge global technology with local needs to deliver a product that meets the demands of Indian motorists. What makes this release even more significant is that these tires are proudly ‘Made in India,’ underscoring our commitment to providing world-class quality while strengthening local manufacturing capabilities. This move aligns with the growing trend of larger rim sizes and the booming luxury SUV segment in India. In response to the growing requirement, we are also preparing to release 20-inch tires soon, with our current manufacturing facilities capable of producing tires up to 24 inches. This reinforces Yokohama’s positioning in the high-end tire market.” The popular ‘Geolandar’ series serves as Yokohama India’s umbrella product range for SUVs. Under the Geolandar brand, Yokohama India offers Mud-Terrain, Extreme All-Terrain, All-Terrain, and Highway Terrain tires, enabling SUV consumers to get more from their ‘Motoring Lifestyle. The new Geolandar X-CV is now available through Yokohama India’s expansive network of over 3,000 retailers nationwide.