Madhur Sharma , Ashok Maskain and Swarit Shukla has presented the intimacy of Sufi devotion in the song ‘ Bulleya Ve ‘ from Coke Studio Bharat.
National , April , 2026 : Your After starting the fourth season with the hit song ‘ Ai Ajnabi ‘ , Coke Studio Bharat has released its second song ‘ Bulleya Ve ‘ . This song is a human It reflects one of life’s deepest truths , which is that sometimes the most The difficult journey is from one’s own ego. To return There is.
Sufi poet Bulle ‘ Bulleya’ is inspired by the immortal story of Shah and his Murshid (guru) Shah Inayat. It explores the journey of ego , distance, and the humbling love that is ours. Due to a moment of arrogance, Bulleh Shah, who was completely devoted to the Guru, A rift develops in their relationship, and the teacher’s silence becomes their punishment. After this, a quiet and disturbing separation begins , which makes Bulleh Shah his own introvert. It forces you to think. Finally , Bulle is not proud , but a complete seeker. They surrender and return. This Song From Ego to Surrender And the journey from separation to reunion is told in a very emotional and realistic way. Presents.
One from Jalandhar Mill worker Ashok Maskain is introduced through this song. His natural And the raspy voice infuses honesty and realistic feeling into ‘ Bulleya Ve ‘ . With them Artists from two different music worlds, Madhur Sharma and Swarit Shukla, have joined forces. The melody brings a calm emotionality to this song and the feeling of separation. While the tension is presented with restraint , Swarit has created such a minimal musical composition that the story unfolds . The original core remains at the center. In short , the song ‘ Bulleya Ve ‘ itself It’s about losing , not because of defeat , but because of humility ; because sometimes that’s where true love and faith come from. It begins.
Coca-Cola India and Shantanu Gangane, Head of IMX ( Integrated Marketing Experience ) for Southwest Asia Said , ” Music in India has always preserved stories of self-discovery. Through ‘ Bulleya Way ‘ Coke Studio India on a journey like this Presenting , where The fight is not with the world but with one’s own inner self. Inspired by the immortal poetry of Bulleh Shah This song explores how distance , peace and humility smooth the path to reunion . Ashok Muskain’s The melodious voice , emotional restraint of Madhur Sharma and the relaxed yet mesmerizing vocals of Swarit Shukla Creations come together to create an intimate experience. This story has been passed down through generations. Now it is being presented in a new tone for today’s music lovers. “
Universal Music Navneet, Head of Development and Strategy, Group for Brands, India Sodhi Said , ” At Universal Music India , supporting authentic and diverse voices This is the core of our work. ‘ Bulleya Ve ‘ song emerging Brings together talent and timeless Sufi storytelling in a way that is both intimate and modern. As we deepen our connection with our young listeners, we also connect with those who laid the foundation for this journey. We are committed. and Coke Studios are bringing India’s cultural heritage to a new generation. Our partnership ” Today, it is reshaping the way Indian music is discovered and experienced. “
Madhur Sharma said, ” There is a certain sincerity in ‘ Bulleya Way ‘ , which It touched my heart. This song is not a screamer , but it makes a home in your heart. We wanted to keep this song simple so that the emotions can be expressed easily without overdoing it . Tried. Coke Studio India has taught us to maintain that simplicity and stay true to the original spirit of the song. ” Given complete freedom to live. “
Ashok Maskin Said , ” This song has a certain emotionality. ” And I spent a lot of time figuring out how to express it through my voice . My aim is to keep the emotion realistic and do justice to the original content of the song . It was. Being a part of Coke Studio India and lending my voice to such a work of art , was a privilege for me. It’s a big moment. “
Swarit Shukla He said , ” The composition of this song is kept simple and the emotions are clear.” The idea was to reach the audience . When the story of the song is so strong , you don’t have to do anything extra. No need. Coke Studio India believed in this idea and that is why this difference is visible. Coming .
of ‘ Bullea Way ‘ Through Coke Studio India Season 4 It shows that the quality of India’s music is cannot be limited to a specific voice or story. This Song from the alleys of Jalandhar Kasur Brings together diverse influences from poetry to. Aditya Rikhari , Kutale Khan and Ravhatter’s This season is moving forward on the strong foundation laid by the song ‘ Ai Ajnabi ‘ . ‘ Ai Ajnabi ‘ is currently riding high on the Spotify charts. And this song is loved by the audience. It is getting a lot of love. This season is going to travel equally deep through its music and story. is , where connected to the roots and equally A melodious new voice before the world They are coming.