The new Indriya store offers over 37,000 jewellery designs across bridal, festive, contemporary, and everyday wear collections in an elevated retail setting.
Mumbai, 4th September 2026: Indriya, Aditya Birla Jewellery, has launched its new store in Phoenix Marketcity, further strengthening its presence in Mumbai and across Maharashtra. With this opening, the brand now has 16 stores across Maharashtra, marking another step in its continued retail expansion across the state.
Strategically located at Phoenix Marketcity, one of Mumbai’s prominent retail and lifestyle destinations, the store has been thoughtfully designed to offer a warm, immersive and customer-centric jewellery experience. Housing a collection of over 37,000 designs, it caters to diverse consumer needs across bridal jewellery, festive collections, contemporary statement pieces and lightweight everyday wear. Reflecting Indriya’s design-first philosophy, the store brings together traditional craftsmanship and contemporary aesthetics, while dedicated spaces such as the bridal lounge and kaarigari room offer a more personalised and elevated shopping journey for individuals and families alike.
With this launch, Indriya continues to deepen its presence across Western India, bringing its expansive jewellery portfolio and signature in-store experience closer to consumers across Mumbai.
Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Mumbai is a market where jewellery sits at the intersection of tradition, aspiration and individuality. Consumers here are highly exposed to evolving design trends, yet continue to place strong value on craftsmanship, quality and the emotional significance attached to jewellery. This creates an opportunity for us to rethink how consumers discover and engage with the category across the many moments and occasions that are increasingly becoming part of jewellery ownership. Our growing presence across Mumbai reflects our confidence in this evolving consumer landscape, and our new store at Phoenix Marketcity, gives us an opportunity to bring a broader design vocabulary and a more engaging retail experience to consumers in one of Mumbai’s dynamic retail catchments.”
As Indriya continues to expand its retail footprint across India, Maharashtra remains a strategic market in the brand’s growth. The new store further reinforces Indriya’s commitment to building meaningful consumer connections through thoughtfully designed spaces, contemporary craftsmanship, and elevated jewellery experiences, while strengthening its position as a preferred jewellery destination for modern Indian consumers seeking design, emotion, and individuality in every purchase.