Handcrafted by master artisans, delivers on enduring expressions of culture and artistry through reimagining how traditions are worn for the contemporary bride
Mumbai, July 2026: Indriya, Aditya Birla Jewellery, unveiled an exclusive jewellery curation for House of Masaba’s bridal showcase at India Couture Week 2026. Bringing together distinctive jewellery traditions from across the country, the showcase celebrated India’s artistic legacy through a contemporary fashion lens, demonstrating how timeless design continues to inspire modern couture. The runway was further elevated by an iconic line-up featuring supermodels Madhu Sapre who returned to the India Couture Week runway after nearly a decade alongside Carol Gracias, Sheetal Mallar and Sakshi Sindwani, each bringing the collection to life through their distinctive presence.
Themed around reimagining how traditions are worn, the exclusive curation featured some of Indriya’s most exquisite jewellery, inspired by the country’s diverse cultures and regional design languages. From classic yellow gold and heirloom-inspired antique jewellery to temple jewellery adorned with intricate nakshi work, Rajasthan’s iconic aads, delicate filigree craftsmanship, ceremonial maang tikas and vibrant coloured stones set in gold, every piece reflected the character of its origins paired with House of Masaba’s bold, individualistic styles; as a unified expression of Indian artistry.
Speaking about the collaboration, Mr. Shantiswarup Panda, Head of Marketing & Visual Merchandising at Indriya, said, “Fashion and jewellery have always shared a powerful dialogue, each elevating the other. Our collaboration with House of Masaba at India Couture Week brought together two distinct creative visions rooted in Indian heritage, offering Indriya the opportunity to present its design philosophy within a larger cultural conversation, where craftsmanship, creativity [AD1.1]and contemporary expression come together. The collection provided the perfect canvas for our jewellery, demonstrating how India’s rich jewellery traditions continue to evolve while remaining deeply relevant to the modern consumer”
Every creation was handcrafted by master artisans using techniques refined over generations. Intricate detailing, exceptional stone setting and thoughtfully crafted motifs transformed each jewel into an enduring work of art. Styled with House of Masaba’s contemporary bridal silhouettes, the collection reimagined traditional jewellery beyond conventional occasions, revealing its versatility and relevance for the modern bride.
Speaking on the collaboration, Masaba Gupta, Founder & Creative Director, House of Masaba (to be approved by the brand) said, “At House of Masaba, our collections are always rooted in storytelling and individuality. Collaborating with Indriya allowed us to bring another dimension to that narrative through jewellery that celebrated India’s extraordinary regional craftsmanship while complementing our contemporary design language. Together, we wanted to create a bridal showcase where culture, colour and craftsmanship came together in a way that felt both timeless and modern.”
Speaking about the jewellery curation, Mr. Abhishek Rastogi, Head of Design at Indriya said, “For House of Masaba’s showcase at India Couture Week, Indriya brought together a curation that celebrates the breadth and richness of Indian jewellery craftsmanship. Every creation reflects the artistry of master craftsmen, where generations-old techniques, intricate handwork and regional traditions come together in timeless design. Styled with contemporary couture, the collection reaffirms that India’s finest jewellery traditions are not simply preserved, they continue to evolve, proving that heritage remains an enduring source of inspiration for modern design.”
With this exclusive showcase at India Couture Week 2026, Indriya and House of Masaba presented a compelling celebration of Indian creativity, where regional jewellery traditions, exceptional craftsmanship and contemporary couture came together in perfect harmony. Rooted in a shared design philosophy, the collaboration reaffirmed that India’s rich artistic legacy continues to evolve, inspiring modern expressions while honouring the timeless beauty of its craft