Achieved in under six months, the brand’s remarkable trajectory signals owner confidence and growing demand in the region for quality, trusted accommodation across market segments
New Delhi, India – May 20, 2026 – Marriott International, Inc. today announced landmark dual milestones for The Fern Hotels & Resorts, Series by Marriott in India – 75 hotels have now been signed under the brand’s founding collaboration with Concept Hospitality Private Limited (CHPL), while 50 of those properties are already open and welcoming guests – bringing over 3,556 rooms into Marriott’s portfolio in India. Accomplished in under six months since the brand’s debut in November 2025, this pace of growth stands as one of the most compelling chapters in Marriott’s regional expansion story and firmly establishes India as the defining foundation for Series by Marriott’s global growth. “When we launched Series by Marriott in India last November, we spoke of a brand designed to scale with both speed and purpose,” said Kiran Andicot, Senior Vice President, South Asia, Marriott International. “Reaching 75 signings, with 50 open and operating hotels across the country, in under six months is a validation of that vision. India is not simply a launchpad for this brand; it is proof of concept. As we expand our footprint, we remain focused on delivering consistent, quality experiences for guests, while offering owners an efficient, conversion-friendly model, backed by the strength of Marriott Bonvoy and our distribution ecosystem”.
With the founding deal for Series by Marriott’s global debut, Concept Hospitality and The Fern Hotels & Resorts brought to the table a distinctive combination of regional authenticity, and a commitment to sustainable hospitality, spanning the breadth of the subcontinent. Together, the resulting Series by Marriott portfolio now spans 43 cities in India across Tier 1, 2 and 3 markets, reflecting both depth of presence and strong geographic balance across the country.
“Reaching 75 signed hotels is a milestone we are genuinely proud of, but the more meaningful story is the hotels that are already open – already welcoming guests, earning loyalty, and delivering on the promise we made when this association began,” said Suhail Kannampilly, Managing Director, Concept Hospitality. “The alignment between The Fern’s heritage of thoughtful, regionally rooted hospitality and Marriott International’s global standards and distribution has resonated powerfully with owners and travelers alike. Between our commitment to sustainable hospitality, the industry’s growing appetite for quality development, and Marriott’s unmatched systems and loyalty reach, we are tracking well ahead of our plans – and we are only just beginning.”