The new 8% ABV range brings three distinctive taste combinations, inspired by evolving consumer tastes and the changing ready-to-drink (RTD) landscape in India
9th September 2026: Bacardi has launched BREEZER® Bold in India, expanding the BREEZER portfolio with a new range designed for consumers seeking more distinct taste experiences. Inspired by the Indian palate, BREEZER Bold brings a fresh expression of the brand to the ready-to-drink (RTD) category.
BREEZER Bold debuts with three variants and is available at 8% ABV. Inspired by the sweet-and-spicy flavor combinations found in Indian food, Guava Chilli combines the tropical sweetness and fragrance of guava with a bold chilli kick. Lime & Lager brings together crisp citrus and the piney bitter notes of hops. Grapefruit Yuzu pairs the juicy tartness of grapefruit with the distinctive floral and herbal character of yuzu.
“Understanding how consumer preferences are evolving is at the heart of how we build our brands at Bacardi,” said Goodies Narayanan, Marketing Director, India, Bacardi. “India is one of the world’s most dynamic consumer markets, with consumers increasingly seeking new and adventurous taste experiences. BREEZER Bold reflects those evolving preferences through combinations inspired by local tastes while bringing something new to the category. As the leader in RTDs, we’re excited to expand the BREEZER portfolio with a range that offers consumers more choice and new ways to explore flavor.”
The launch comes at a time when consumers are increasingly seeking greater variety and new drinking experiences, while RTDs continue to attract interest through convenience and versatility across occasions. These shifts are reflected in the 2026 Bacardi Cocktail Trends Report, which highlighted growing consumer interest in flavor discovery and experimentation. BREEZER Bold reflects those evolving preferences through combinations inspired by local tastes while bringing a fresh expression to the category.
BREEZER Bold will be available in select retail outlets across Bangalore, Mumbai, Pune, Uttar Pradesh, Goa and Daman from 14 September onwards, with further rollout across India planned in the coming months.