Located at Lake Shore Mall, the new Indriya store in Thane West showcases over 32,000 jewellery designs spanning bridal, festive, contemporary, and everyday wear collections.
Mumbai, 10th July 2026: Indriya, Aditya Birla Jewellery, has opened its first store in Thane, further strengthening its growing presence in Maharashtra. The launch reinforces Indriya’s focus on high-growth urban markets that demonstrate strong affinity towards jewellery, celebration-led purchases, and evolving preferences for design-led retail experiences.
Strategically located on the First Floor of Lake Shore Mall, one of Thane West’s prominent retail destinations, the store has been thoughtfully designed to offer an immersive and customer-centric jewellery experience. Long regarded as a city that seamlessly blends rich Maharashtrian heritage with contemporary urban aspirations, Thane is a home to a discerning and diverse consumer base. Lake Shore Mall, with its growing positioning as a premium lifestyle and retail destination, offers the ideal setting to bring the Indriya experience closer to customers. Its strategic location, strong catchment of affluent families, professionals, and entrepreneurs, and proximity to key residential hubs make it an important destination for consumers seeking elevated shopping experiences. Through this store, Indriya aims to cater to the city’s evolving jewellery preferences with an extensive curation of over 32,0000 designs in gold, diamond, and polki jewellery designed for celebrations, milestones, and everyday self-expression. Reflecting Indriya’s design-first philosophy, the store seamlessly brings together traditional kaarigari and modern aesthetics, while dedicated spaces such as a kaarigari room create an elevated and immersive shopping journey for individuals and families alike.
With this launch, Indriya continues to strengthen its presence across Western India bringing its expansive jewellery portfolio and signature in-store experience closer to consumers across the city.
Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Thane represents one of Maharashtra’s most dynamic and fast-growing jewellery markets, driven by a rapidly expanding urban population, rising aspirations, and a strong appetite for design-led, premium retail experiences. This makes Thane not simply an extension of Mumbai but a mature retail market in its own right. As the city continues to evolve into a key residential and commercial hub within the Mumbai Metropolitan Region, we see significant potential to serve consumers seeking exceptional craftsmanship, wider design choices, and an elevated jewellery-buying experience. Our debut in Thane reflects Indriya’s strategic focus on expanding across high-potential growth markets while bringing contemporary jewellery experiences closer to consumers through thoughtfully designed retail destinations.”
As Indriya continues to expand its retail footprint across India, Maharashtra remains central to the brand’s vision of building meaningful consumer connections through thoughtfully designed spaces, contemporary craftsmanship, and elevated jewellery experiences. The new store in Thane West further reinforces Indriya’s commitment to becoming a preferred jewellery destination for modern Indian consumers seeking design, emotion, and individuality in every purchase.